Is Nothing Sacred…? Maybe

Posted on August 21, 2011


So, the Rolling Stones mag recently organised a contest for unsigned bands to land a cover spot based on online popularity voting. And it was sponsored by Garnier. Selling out, or smart marketing? And why is it increasingly difficult to differentiate the two? Personally I come down on the side of the gungho marketing department. It is business, afterall. Cultural icons are what we make of them… and sometimes people can cling to a wistful mist-filled El Dorado a bit too tightly.

Carles from Grantland wrote a thoughtful piece discussing branding and monetization.

In the meantime, I was quite happy to see this:



The sheepdogs are from Saskatoon, from which a very dear friend hails, and I dig their easy folksy rock sound. Also the fact that they’re clearly not above replying to comments from listeners.


Their original material is easy to rock out to also.

Posted in: Say what?